How do audiences access the text across the 3 platforms?

Who are Super 8’s target audience(s) and how do you know?
Super 8's certain target audience is over 12s, because that's what they certified the movie as. But the type of reviews that I have read (http://www.film4.com/reviews/2011/super-8) cant give a specific target audience. So its mostly aimed at 12 and above - preferably teenagers and adults as a family movie.


Broadcast: This movie is a family movie as the rating of the film is a 12 which means its suitable for anyone over 12 but any child under that can be accompanied by an adult so it can be a family movie and whole family can watch it on cinema. Its also on DVD so it can be family movie. There isn't a main target audience with broadcast because everyone watches television and it has a wide target audience to do with broadcast. However, broadcast is not only television, its radio as well but for the radio that will be more for adults or later teenagers. It depends on what radio station it is on, for example on Radio 1 it may come on as an advert and teenagers will be listening to that it can encourage them to watch it but on talk shows on the radio it may listened more to an older audience so they can think that it will be good to take the family to go and watch. 


E media: The target audience will be pre-teens and teenagers because they know more about technology than an adult. Also on the website there are games and information that they may be interested in.They use e media to promote their movie by firstly, their website which is filled with information, games and behind scene clips ( http://www.super8-movie.com/assets/pdf/SUPER8ProductionNotes.pdf ) <How the movie got constructed. They also have a iPhone/iPod download app which relates to the audience, it keeps them interested. This can relate to them because pre-teens and teenagers are very interested in technology so this is perfect for them to get involved. E Media can keep the audience interacted with the movie by entering competitions or by posting comments on what they think about the movie either by typing or videoing themselves. They may also be interact with the audience by being online at a certain time to see the cast on ustream etc..


Print: Print could include posters and magazines that they could feature on the target audience will be pre-teens and teenagers. The move could be featured on kids magazines and the posters will encourage them to ask their parents to watch the movie so The Super 8 team need to be able to make their posters and print merchandise appealing to that type of audience. However, adults may be a target audience for print (magazines, newspapers) because adults may like to read hat they are about to watch and they want to know a lot more about the movie. The way that adults could read about the movie is if its featured on a broadsheet or a film magazine. Print can help the readers or audience engaging with the film by sending comments of what they think of the film and it can be posted into the next magazine or newspaper. Pre-teens and teenagers will get involved by entering into competitions and chances to win something to do with the film. 


super 8 promotions?

Now think of how the producers are communicating with audiences across the 3 platforms:

E media - the producers are communicating with audiences by having an official twitter (@super8movie) & facebook (http://www.facebook.com/Super8Movie) page to keep up with the latest updates "Digital Download & On Demand" for their movie. Its mostly with e media as its more diverse and free to do and it can get to a lot of people quickly and effectively. So the differences with e media and the other platforms is that e media is more effective because if they do something on the other platforms such as competitions, a chance to meet a cast member, send in pictures of their super 8 merchandise etc it will normally get referred back to emedia so they save money and do it straight on to e media. The only way they have widened their appeal to the move over the platforms is by having more than one social network and having an official website to keep their fans up to date and make it available to everybody. 


Audience theories you could research and apply to your Super 8 case study:
Gratifications: Super 8 is mostly tremendous fun and it certainly hits all of its emotional cues. Watching a likeable bunch of kids outwit the military is always a pleasure and the transformation of an average small town into an explosive war zone is a thrill. Going back to the style and structure of films such as E.T. the Extra-Terrestrial, Gremlinsand The Goonies to create engaging narratives that rely on a developed build-up rather than a series of quick gratifications is an outstanding way of making engaging mainstream family entertainment (http://blog.cinemaautopsy.com/2011/06/11/film-review-super-8-2011/)

Social Demographics: C2, D, E (Working class)


mode of address?


Narrowcasting: On the internet, Super 8 producers make their website broadcasted to people to view it but they have narrowcasted things such as facebook so that people that subscribe can only have certain information and if you are not subscribed to them you are 'missing out' because they could be putting up the latest videos, pictures and competitions that the subscribers are the first to access.