Saturday 10 December 2011

How are texts in the three platforms constructed?

How is super 8 promoted through print?
Print:

A poster. These will be seen on buses, billboards and cinemas etc
The code and conventions of print media is that it will normally include a review of a new film, provide information about the cast, certificate. Just all the information about the movie so that the readers have a deeper understanding of the movie. Print may include an interview with the director or the actors. There are different type of genre codes for print. There is a tabloid, broadsheet (newspapers), specialist film, music. The type of print that super 8 may feature in is an advert in a broadsheet but it could also feature on a specialist film magazine. There are differences within the way super 8 are promoted in print. In a broadsheet it may only be a little advert at the corner of the page or maybe a little interview on on the pages in comparison to a film magazine where it will have pictures, interviews and go more into depth into what the movie is about. The similarities within the print is that they are both promoting the movie and they both will give some awareness to the audience/readers and keep them interested in the movie.

Broadcasting:

Dvd that they have and this is a tv advert http://www.youtube.com/watch?v=1dJVotqVDok
The codes and conventions for broadcast is that they will include an interview and a clip or trailer of the film to show the audience what type of movie it is, it will give them a broader understanding of the movie. However for the DVD the codes and conventions for that would include the movie itself and include backstage information about the movie such as deleted scenes, unseen interviews and a change to see what the cast are like behind set. The genre codes for radio is: talk radio, music radio, commercial, PSB (public service broadcasting). The type of radio show that Super 8 may be featured on is talk radio and commercial as they can talk about the move and include cast to have an interview etc. The genre codes for television are the same and super 8 will be involved on commercial, PSB and talk as it gives the audience a deeper understanding. There are differences within broadcasting. With radio a lot more information needs to be given as the audience can not see them. The television needs to be able to show and keep the audience interested into what they are talking about and give the audience visuals such as trailers to keep the audience engaged. The DVD needs to be fun and packed full of things that the viewers may not have seen before. Within the cinema side of the broadcasting it just needs to live up to what people are saying about it but everyone does have different opinions. The similarities within the broadcast is that its still trying to promote the movie but instead of print there are actual moving visuals.

E Media:
http://www.super8-movie.com/# - website
http://www.youtube.com/watch?v=tCRQQCKS7go - online trailer
http://www.empireonline.com/reviews/review.asp?DVDID=118873 - review
The codes and conventions of E Media is that it contains instant interactions with the audience with the use of video clips, blogs, audio, articles, competitions etc.. this keeps the audience engaged and interested. Emedia doesn't have any sub platform so they dont have any genre codes.

Similarities with the media platforms:
- They all promote super 8
- they are suitable to a wide range of people
- they are effective to promote

Differences with the media platforms:
- Emedia is more better than the others because it quicker and you can find out more information than if you were reading it or watching it on tv.
- with emedia you are able to read, watch and interact so the other platforms in some respect are irrelevant.
- emedia is the best way to promote but for other audience print and broadcast

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