How are representations constructed across the 3 platforms?

How are the stars/characters in the film reperesented by:

Print?
The main characters of the film (Joel Courtney, Kyle Chandler, Amanda Michalka) are on the front of some of the posters

This can make fans and people that are familiar with the characters more eager to watch the film because they can see actors that they are familiar with or who they may like. Another reason why the actors could be on the front of the poster is for people that are not to familiar with the actors more aware of what type of movie it could be about and who are involved in the movie. So the actors on the front of the poster can tell the audience a lot about the film. This poster can be in magazines, newpapers, on buses or billboards. This can represent the audience by involving them and getting them interested in the movie that is going to get released.

Broadcast?
The actors can be represented by broadcast by having interviews on the television or over the radio. Joel Courtney was on MTV Movie Awards so this means he was on the red carpet. Interviews over on television could give the audience a good sense of who they are behind scenes so having interviews about the movie on the television (http://www.youtube.com/watch?v=kWTHM6CzPlc). Also, if there are dedicated movie film reivews like - Film 2011 on BBC 2 with Claudia Winkleman shows how the actors are represented. None of the actors in the movie have had bad publicity but if they did they will be represented on broadcast negatively. However, via DVD the actors are represented on how they behave backstage this always gives the audience a deeper understanding of who the actors are and behind stage clips can really braoden their fan base. The audience are represented with broadcast by the fact that they are able to get a better understanding of the characters.

E Media?
Over E Media, the actors are represented the same as the rest of the other platforms however with E Media, fans/audience can investigate more into the characters and find out some more of their background such as what other movies they've been in and how they started off acting. This type of information can help fans that want to be actors and could inspire them to start the same way they have. E Media is full of inseen interviews etc.. and the way the actors are represented in E Media is purely on how much information fans want to know about the character(s). So E Media can be a place where it can give away too much information, on the other hand it is a good way for fans to keep in touch with the characters over social networking sites. For Example (@Joel_Courtney). Social networking sites are a good way to represent themselves as they have an opportunity to talk to someone they like.

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Now think of how the film communicates with audiences across the 3 platforms (?)

How do audiences access the text across the 3 platforms?

Who are Super 8’s target audience(s) and how do you know?
Super 8's certain target audience is over 12s, because that's what they certified the movie as. But the type of reviews that I have read (http://www.film4.com/reviews/2011/super-8) cant give a specific target audience. So its mostly aimed at 12 and above - preferably teenagers and adults as a family movie.


Broadcast: This movie is a family movie as the rating of the film is a 12 which means its suitable for anyone over 12 but any child under that can be accompanied by an adult so it can be a family movie and whole family can watch it on cinema. Its also on DVD so it can be family movie. There isn't a main target audience with broadcast because everyone watches television and it has a wide target audience to do with broadcast. However, broadcast is not only television, its radio as well but for the radio that will be more for adults or later teenagers. It depends on what radio station it is on, for example on Radio 1 it may come on as an advert and teenagers will be listening to that it can encourage them to watch it but on talk shows on the radio it may listened more to an older audience so they can think that it will be good to take the family to go and watch. 


E media: The target audience will be pre-teens and teenagers because they know more about technology than an adult. Also on the website there are games and information that they may be interested in.They use e media to promote their movie by firstly, their website which is filled with information, games and behind scene clips ( http://www.super8-movie.com/assets/pdf/SUPER8ProductionNotes.pdf ) <How the movie got constructed. They also have a iPhone/iPod download app which relates to the audience, it keeps them interested. This can relate to them because pre-teens and teenagers are very interested in technology so this is perfect for them to get involved. E Media can keep the audience interacted with the movie by entering competitions or by posting comments on what they think about the movie either by typing or videoing themselves. They may also be interact with the audience by being online at a certain time to see the cast on ustream etc..


Print: Print could include posters and magazines that they could feature on the target audience will be pre-teens and teenagers. The move could be featured on kids magazines and the posters will encourage them to ask their parents to watch the movie so The Super 8 team need to be able to make their posters and print merchandise appealing to that type of audience. However, adults may be a target audience for print (magazines, newspapers) because adults may like to read hat they are about to watch and they want to know a lot more about the movie. The way that adults could read about the movie is if its featured on a broadsheet or a film magazine. Print can help the readers or audience engaging with the film by sending comments of what they think of the film and it can be posted into the next magazine or newspaper. Pre-teens and teenagers will get involved by entering into competitions and chances to win something to do with the film. 


super 8 promotions?

Now think of how the producers are communicating with audiences across the 3 platforms:

E media - the producers are communicating with audiences by having an official twitter (@super8movie) & facebook (http://www.facebook.com/Super8Movie) page to keep up with the latest updates "Digital Download & On Demand" for their movie. Its mostly with e media as its more diverse and free to do and it can get to a lot of people quickly and effectively. So the differences with e media and the other platforms is that e media is more effective because if they do something on the other platforms such as competitions, a chance to meet a cast member, send in pictures of their super 8 merchandise etc it will normally get referred back to emedia so they save money and do it straight on to e media. The only way they have widened their appeal to the move over the platforms is by having more than one social network and having an official website to keep their fans up to date and make it available to everybody. 


Audience theories you could research and apply to your Super 8 case study:
Gratifications: Super 8 is mostly tremendous fun and it certainly hits all of its emotional cues. Watching a likeable bunch of kids outwit the military is always a pleasure and the transformation of an average small town into an explosive war zone is a thrill. Going back to the style and structure of films such as E.T. the Extra-Terrestrial, Gremlinsand The Goonies to create engaging narratives that rely on a developed build-up rather than a series of quick gratifications is an outstanding way of making engaging mainstream family entertainment (http://blog.cinemaautopsy.com/2011/06/11/film-review-super-8-2011/)

Social Demographics: C2, D, E (Working class)


mode of address?


Narrowcasting: On the internet, Super 8 producers make their website broadcasted to people to view it but they have narrowcasted things such as facebook so that people that subscribe can only have certain information and if you are not subscribed to them you are 'missing out' because they could be putting up the latest videos, pictures and competitions that the subscribers are the first to access.

How are texts in the three platforms constructed?

How is super 8 promoted through print?
Print:

A poster. These will be seen on buses, billboards and cinemas etc
The code and conventions of print media is that it will normally include a review of a new film, provide information about the cast, certificate. Just all the information about the movie so that the readers have a deeper understanding of the movie. Print may include an interview with the director or the actors. There are different type of genre codes for print. There is a tabloid, broadsheet (newspapers), specialist film, music. The type of print that super 8 may feature in is an advert in a broadsheet but it could also feature on a specialist film magazine. There are differences within the way super 8 are promoted in print. In a broadsheet it may only be a little advert at the corner of the page or maybe a little interview on on the pages in comparison to a film magazine where it will have pictures, interviews and go more into depth into what the movie is about. The similarities within the print is that they are both promoting the movie and they both will give some awareness to the audience/readers and keep them interested in the movie.

Broadcasting:

Dvd that they have and this is a tv advert http://www.youtube.com/watch?v=1dJVotqVDok
The codes and conventions for broadcast is that they will include an interview and a clip or trailer of the film to show the audience what type of movie it is, it will give them a broader understanding of the movie. However for the DVD the codes and conventions for that would include the movie itself and include backstage information about the movie such as deleted scenes, unseen interviews and a change to see what the cast are like behind set. The genre codes for radio is: talk radio, music radio, commercial, PSB (public service broadcasting). The type of radio show that Super 8 may be featured on is talk radio and commercial as they can talk about the move and include cast to have an interview etc. The genre codes for television are the same and super 8 will be involved on commercial, PSB and talk as it gives the audience a deeper understanding. There are differences within broadcasting. With radio a lot more information needs to be given as the audience can not see them. The television needs to be able to show and keep the audience interested into what they are talking about and give the audience visuals such as trailers to keep the audience engaged. The DVD needs to be fun and packed full of things that the viewers may not have seen before. Within the cinema side of the broadcasting it just needs to live up to what people are saying about it but everyone does have different opinions. The similarities within the broadcast is that its still trying to promote the movie but instead of print there are actual moving visuals.

E Media:
http://www.super8-movie.com/# - website
http://www.youtube.com/watch?v=tCRQQCKS7go - online trailer
http://www.empireonline.com/reviews/review.asp?DVDID=118873 - review
The codes and conventions of E Media is that it contains instant interactions with the audience with the use of video clips, blogs, audio, articles, competitions etc.. this keeps the audience engaged and interested. Emedia doesn't have any sub platform so they dont have any genre codes.

Similarities with the media platforms:
- They all promote super 8
- they are suitable to a wide range of people
- they are effective to promote

Differences with the media platforms:
- Emedia is more better than the others because it quicker and you can find out more information than if you were reading it or watching it on tv.
- with emedia you are able to read, watch and interact so the other platforms in some respect are irrelevant.
- emedia is the best way to promote but for other audience print and broadcast

Film media in context

Film media in context

How does the industry promote film to audiences using:
Print media?

Advantages
- It relates to a specific target audience
- life long span

Disadvantages
- It can be too expensive to keep printing
- not many people go to print meida for information
- Print media isnt as instant as E media

Super 8 promotes from print by creating posters and featuring on newpapers for interviews, etc. The problem with this that many people may be able to access them interview online. Print isn't reacting well because technology is taking over. But for print the type of audience will be the secondary audience.

Broadcast?

Advantages
- It can reach out to a wide range of people
- Coverage is flexible, so the more times its on TV the more that it can be seen by many people
- It has 3 branches - DVD, TV and Radio
- Having 3 branches can communicate to a wider range of people

Disadvantages
- broadcast is dying becuase emedia has taken over
- people can now dowload movies instead of buying DVDs
- Not everyone listens to the radio
- And now less people are watching tv (time shifting)

Super 8 uses broadcast to promote their movie:
- The movie came out in the cinemas and people may of knew about it because of the trailers that had be broadcasted on tv and they may of had trailers in the cinema so this may of encouraged the audience to go and watch the film.

- They have a DVD that came out on the 22nd of November. This is useful because the people that liked the movie can now go and purchase it and for it to be a family film means that it can be watched by the whole family.

- Talk shows may of encouraged people to know about the film, a chance to meet the characters and what their like off set. This could be a good way to promote the movie as the main characters could be recognised by 'fans' and this encourages them to watch the film. They are responding negatively to broadcast (except dvd) but because everyone can download things from the internet its harder to sell and attract people to buy dvds or watch on tv. This may relate to the secondary and younger audience

Emedia?


Advantages
- Easy, anyone can access it
- It's price, if you want to put something on the internet its mostly free
- Convenient because everything is on the internet. Easy to find

Disadvantages
-Its hard to piracy
- people are bombarded with information
- people can illegally download music, videos etc

They promote their movie by creating website and internet interviews and games for fans to play online. This keeps them interested and wanting to find out more. E-media is responding positively to the change in technology as most of the things they do are online. This relates mostly to teenagers/pre teens audience as they know more about technology