Textual Analysis: Independent Study

http://www.youtube.com/watch?v=eK68Y3oMEk8

1) Media Forms:
What techniques does this trailer have to persuade the audience to watch this film?


2) Media Representations:
How are men and women representation in this trailer?


3) Media Audiences:
What target audience would be attracted to this film?


4) Media Institutions:
How does the production company impact the views for this film?




Answers:
1) humour is used to show that this is a romantic comedy
the actors in the film such as steve carell and ryan gosling
the music changes: shows different stages in the film
its all about re-inventing yourself 'take control of your manhood'
could be relate-able for divorcees 


2) there is a contrast with the men in this trailer: one is sophisticated and the other is average
the contrast could make the audience want to be the sophisticated one as he seems cooler and gets most of the women
women are seen as the 'prize'
women are seen the dominant ones 
men are seen as weak as they constantly want to be impressing the women
they are both important showing that women cant live without men and men cant live without women


3) divorced men are the target audience because it shows how to reinvent themselves
men who want to get more attention from women or the woman they like
the fact that its a romantic comedy and the main characters are well known actors will relate more to men
A lot of women is shown which can create that male gaze 
'tips of the trade'


4) warner brother is a high production company 
popular production company - everyone has heard of warner bros
produced many famous film: harry potter, looney tunes, the hangover, batman...
people may watch this film because they will know its a trusted production company
this film will have a big budget